Last year, TAG Heuer collaborated with Nintendo and integrated the beloved video-game character Mario into the soft and hardware of their Connected Watch. The result was a certified winner. But the proof is ultimately in the pudding. Is it a gimmick? A cash-grab? If the through-line is not there, if it does not feel genuine, then the release is often set to tank. In a sceptical marketplace, collaborations and partnerships can sometimes be met with hesitancy. tagheuer.I/trending 6732 TAG Heuer debuts two Formula 1 x Mario Kart Limited Editions that fans will race to shell out for Zach Blass The TAG Heuer Carrera Calibre 16 Chronograph is priced at $4,500 with a stainless steel bracelet and $4,350 with a leather strap. Personally, I don’t have a problem with faux vintage lume, and I do find these new watches to be rather attractive. Vintage-inspired watches continue to be popular and the new Carrera Calibre 16 Chronograph watches are a rather tasteful attempt by TAG Heuer at capturing a slice of that market. Beauty, as they so often say, is in the eyes of the beholder. Still, I suppose there will be those who dig this look. I can’t help but wonder what the watch would look like with regular white Super-LumiNova. Of course, vintage-inspired pieces are all the rage these days, but the beige Super-LumiNova looks somewhat incongruous with the rest of the watch. A point of contention would be the faux vintage lume. I like the design of the dial too, as it’s sporty and the various red markings and accents make it quite different from anything else in the market today. Making them available in blue and black is a good choice since these colors have proved to be very popular over the last few years. Price and value aside, aesthetic is easily one of the important factors for such buyers and I think that the new Carrera Calibre 16 Chronographs are quite attractive. This year’s new TAG Heuer Carrera Calibre 16 Chronograph is all about offering these young buyers more options. They also introduced new models to their Carrera range in the form of the Carrera Heuer-01. Last year, we saw them update their Link and Aquaracer collections with new models. To that end, the brand has been steadily updating its collections over the past few years. TAG Heuer wants to establish itself as the go-to brand for young, aspiring individuals ready to purchase their first high-end Swiss watch.
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